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Evidence Guide: BSBADV405A - Perform media calculations

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBADV405A - Perform media calculations

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate advertising media budget

  1. Research and define media terminology
  2. Categorise media costs
  3. Calculate costings for selected media
  4. Investigate and calculate agency service fees
Research and define media terminology

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Categorise media costs

Completed
Date:

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Calculate costings for selected media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate and calculate agency service fees

Completed
Date:

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Calculate electronic media rating points

  1. Determine reach and effective reach for each advertising media
  2. Determine and present identified qualitative and quantitative attributes of media
Determine reach and effective reach for each advertising media

Completed
Date:

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Determine and present identified qualitative and quantitative attributes of media

Completed
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Apply mathematical functions to advertising media tasks and problems

  1. Calculate percentage shares and variations
  2. Apply index numbers to a media situation
  3. Perform calculations on simple index numbers
  4. Calculate international currency conversions
  5. Calculate the mean, average and weighted average of selected media data
Calculate percentage shares and variations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply index numbers to a media situation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Perform calculations on simple index numbers

Completed
Date:

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Calculate international currency conversions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Calculate the mean, average and weighted average of selected media data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present media calculations

  1. Use electronic spreadsheets to perform media calculations
  2. Clearly present data on selected media
Use electronic spreadsheets to perform media calculations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clearly present data on selected media

Completed
Date:

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Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

calculation and presentation of media costings and electronic media ratings using mathematical techniques for media selected to advertise at least one product or service

knowledge of media calculation principles and practices.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to office equipment and resources

access to an advertising brief.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

assessment of written reports on media calculations

demonstration of media rating and mathematical techniques

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

observation of demonstrated techniques in calculating media ratings and advertising media problems

oral or written questioning to assess knowledge of software packages for media calculations

review of media calculations spreadsheets.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

other advertising units.

Required Skills and Knowledge

Required skills

literacy skills to interpret and evaluate requirements, and to document reports

numeracy skills to analyse numerical and other data and to perform media calculations

problem solving skills to manage contingencies

technology skills to perform calculations and to create complex spreadsheets.

Required knowledge

sources of media and comparative data

media calculation principles and practices including;

Average Quarter Hour (AQH)

Cost per TARP

Cost per Thousand (CPM)

Cumulated Audience Reach (CUMES)

effective frequency

effective reach

frequency

Gross Rating Points (GRPs)

number of responses

reach

Target Audience Rating Points (TARPS)

principles of software packages used when performing media calculations

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as:

anti-discrimination legislation

consumer protection laws

copyright legislation

ethical principles

fair trading laws

privacy laws

Trades Practices Act.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Agency service fees may include:

flat fee

head hours

percentage fee

performance incentives

Advertising media may include:

electronic mass

new media

print mass

point-of-sale

transit

Media rating measurements may include:

reach

unduplicated reach

frequency

effective frequency

target audience coverage per media

target audience rating points (TARPS)

gross rating points (GRPs)

Qualitative attributes may include:

editorial environment

media involvement

message receptiveness

proximity to purchase

Quantitative attributes may include:

cost efficiency

production costs